From vague ideals to a Golden Standard.
In a world full of beauty standards — often undefined, shifting, and subjective — Solgar introduced a new benchmark: the Golden Ratio.

Inspired by the perfection found in nature, Solgar positioned its products as the path to achieving harmony and balance — the essence of true beauty and well-being.

The campaign redefined health supplements not just as nutrition, but as a lifestyle catalyst, helping people unlock their own “Golden Life”: a life shaped by balance, vitality, and confidence.

By owning the idea of the Golden Ratio, Solgar established itself not only as the market leader, but as the standard-setter for beauty and wellness.