Where there is love, there is home.
For Tet 2023, Alpenliebe sought to remind people that home is not just a place, but the sweetness of family bonds.

Through a short film, the brand told an emotional story of reunion and sharing, rooted in the message: “Where there is love, there is home.” The candy became more than a treat — it symbolized the little moments of warmth that bring families together.

By positioning Alpenliebe as the candy of family affection, the campaign turned a seasonal product into a cultural gesture of sharing. The heartfelt narrative resonated widely, sparking conversations online and winning both consumer love and the MMA Smarties award, reinforcing Alpenliebe’s role as a brand that sweetens every homecoming.