A bold identity built to resonate with the new generation.
Rooted in Malto’s mission to fuel teens with confidence, the campaign “Shake It Off” celebrates breaking free from pressure and owning your vibe. Inspired by youth culture and their unapologetic energy, we designed a brand world that is playful, edgy, and fearless.

From the black packaging (a daring first in the milk category) to bold typography, rebellious graphics, and the use of a K-celebrity ambassador, every element was crafted to shout individuality. The result: a brand identity that doesn’t just sell milk, but gives teens a statement — to shake it off, and live out loud.