Rule yourself. Fuel your own way.
The rebrand of Kixx breaks away from the oil industry’s alpha-male stereotypes to align with a fearless Gen Z generation.

Through bold visuals, music, and youth culture, the campaign “Fearless Generation / Xuất Kixx Lối Riêng” positioned Kixx as more than an engine oil — a lifestyle partner that empowers individuality and personal identity.

Kixx became the first lubricant brand to speak Gen Z’s language, turning performance into a statement of freedom and self-expression.