From healthy drink to beauty essential.
With LOF baby corn milk, we redefined plant-based milk not as a “casual drink” but as a beauty product in disguise — a must-have in every busy, dynamic woman’s routine.

The campaign “Beautifully Real” turned nutrition into beauty, positioning the product as both fuel for energy and a secret weapon for self-care.

By collaborating with 2NE1 as bold cultural icons, LOF created social-first content that merged K-pop attitude with beauty lifestyle. The result: a drink that became not just consumed, but flaunted — as part of women’s beauty rituals.