From a foreign brand to a familiar home.

For 100 years, Nestlé has grown with Vietnam — not by standing apart, but by blending in.
Inspired by folk art and local wisdom, the brand celebrated its century through symbols of home: water puppetry that brings stories to life, and Đông Hồ woodcuts reborn in its logo and visuals.

By turning age-old proverbs into modern manifestos, Nestlé spoke the language of the people —
proving that belonging isn’t claimed, it’s earned.