When people need detox, so does nature.
For its first sustainability initiative, Netcafé partnered with Vietcetera to launch a new platform: Detox Talkshow.

Rather than publishing dry reports, the brand turned sustainability data into engaging conversations, blending expert insights with personal healing stories. The talkshow format framed environmental care as both soul therapy and planet therapy, linking human well-being with the earth’s need to heal.

Through this innovative storytelling, Netcafé transformed sustainability from a corporate responsibility into an emotional movement. Detox became a shared ritual — for people to cleanse their minds, and for nature to restore itself. The campaign not only educated but also inspired, positioning Netcafé as a brand leading with empathy and action.