ariel

ariel

Ariel 2023

From a detergent to an expert’s recommendation.
For today’s front-load generation, Ariel went beyond cleaning
it became the smart upgrade officially trusted by experts.


In the TVC, the washing machine’s dial revealed a new mode
“Ariel Mode” highlighted as the ultimate pro-max function.
A symbol that Ariel now works with the machine,

delivering faster, cleaner, and more efficient washes than ever.


With H’Hen Niê leading the story, Ariel turned every load into a smart, confident choice
saving time, water, and energy, while setting a new benchmark for modern laundry.


Ariel The Front-Load Expert Recommended by Experts.

Key Role

Creative Lead

Client

Ariel

Year

2023

Key Role

Creative Lead

Client

Ariel

Year

2023

TVC

TVC

@LAN.NGUYEN

2025 Portfolio

@LAN.NGUYEN

2025 Portfolio